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Sir Uso Live Brand Activation & Event Media by SUM

Sir Uso Live / Packages

Priced by how many products you test.

Every product or service you feature gets its own setup, survey questions, tracking and section in your results report. So our packages are based on how many you want to test, not how many sponsors you have.

Presence

Starting at $2,500

1 featured product, up to 4 hours

Test one product with a live audience.

  • DJ and MC with live mixing
  • Professional sound system and 2 wireless microphones
  • Product station setup for your featured product
  • QR song requests that lead guests to a short product survey
  • Sample, scan and survey tracking
  • Written results report within 7 days
  • Planning call and run-of-show review
Request Presence

Amplify

Starting at $5,000

Up to 3 featured products, up to 4 hours

Compare flavors, versions or a small product line.

Everything in Presence, plus:

  • A station, survey and tracking for each product
  • Side-by-side comparison in your results report
  • Custom mix with brand breaks (branded tests)
  • Written MC script with product mentions (branded tests)
  • QR links to each product's offer or signup (branded tests)
Request Amplify

Headline

Starting at $10,000

Up to 5 featured products, up to 5 hours

Full production for a product line or a major launch.

Everything in Amplify, plus:

  • Event lighting
  • Event promotion before the night to draw your target audience
  • Coordination with your team, venue and vendors
  • Live audio for speeches, demos and presentations
  • Results presentation for your team after the event
Request Headline

Every package is available as a discreet or branded test. In a discreet test, your product is simply part of the event, so brand mentions, brand breaks and promotional QR links are left out.

What these prices don't include

Package prices cover our production, testing and reporting. Event costs that change from one event to the next are worked into your written proposal, such as:

  • Venue rental
  • Free entry or other guest incentives, when we cover admission to draw your audience
  • Free products, samples and giveaways
  • Food, drinks and catering beyond your featured products
  • Permits, licenses, security and alcohol service, where required

These costs are billed at cost plus a 15% coordination fee, which covers finding, booking and managing each vendor. You'll see every cost and the fee listed separately in your proposal before you approve anything.

Brand promotion without a test

Want your brand on the mic and in the music, without surveys or a results report? Sir Uso Live options include a DJ set, sound and microphones for up to 4 hours.

Live Shoutouts

Starting at $1,500

Up to 4 hours

Your brand, mentioned live from the mic.

  • DJ set with live mixing
  • Professional sound and 2 wireless microphones
  • Scripted brand mentions and live shoutouts timed to your run of show
  • Planning call to write and approve your script
Request Live Shoutouts

Sponsor Mix

Starting at $2,000

Up to 4 hours, up to 3 brands

Your message, built right into the music.

  • DJ set with live mixing
  • Professional sound and 2 wireless microphones
  • A custom mix with produced brand breaks between songs
  • Breaks for up to 3 brands or sponsors
Request Sponsor Mix

Full Activation

Starting at $3,500

Up to 4 hours, up to 3 brands

Mic, music and every guest's phone.

Live Shoutouts and Sponsor Mix, plus:

  • QR brand promotion that sends guests to your offer
  • Recap of QR scans and delivered mentions after the event
Request Full Activation
  • Additional brand or sponsor$500 each
  • Additional hour$500 per hour

Want to know how guests actually responded to your product? Choose a live market testing package instead, which includes surveys, tracking and a written results report.

Add to any testing package

  • Additional event hour, with more time to collect responses$750 per hour
  • Additional featured product beyond your package$1,000 each
  • Results presentation for your team (included in Headline)$750
  • Rush report, delivered within 72 hours$750
  • Event highlight video of real guest reactionsFrom $1,000
  • Follow-up retest event after you make changes50% of your original package
  • Event lighting (included in Headline)From $750
  • Audio for a second room, such as demos, presentations or panelsFrom $1,000
  • Additional wireless microphone$100 each
  • Live performers, such as bands and vocalistsQuoted per performer

How pricing works

Starting prices include setup, sound check, testing, the results report and travel within St. Louis and the Metro East. Your proposal adjusts for event length, number of featured products, venue size and load-in, and any add-ons.

Each additional product adds real work: its own station, survey questions, tracking and report section. That's why pricing follows the number of products you test.

A deposit reserves your date, with the balance due on or before the event. We accept all major credit cards and can work with your organization's invoicing, purchase orders and vendor setup.

Not sure which package fits?

Tell us what you want to test and what you need to learn. We'll recommend one in your proposal.

Request a proposal