We throw the party. You get the answers.
Sir Uso Live is the brand activation and event media service of Sir Uso Marketing (SUM). We bring your customers together, put your brand in front of them, and show you exactly how they responded. Test your product or service with a live audience before you launch it, and SUM will give you the data to make tested decisions.
- MusicDoors open. Easy music as guests arrive.
- Sponsor breakA short brand message plays in the mix.
- MCGuests are welcomed on behalf of your brand.
- QR dropGuests scan to request songs and see your offer.
- MusicThe dance floor opens.
- ReportEvery scan, click and mention is counted.
What we do
Pick one service or combine them. Everything is built around your goals and your audience.
Sponsor-integrated mixes
Your brand message, placed between songs where people actually hear it.
Learn how it worksQR brand promotion
One code guests scan all night. It takes song requests and sends people straight to your offer.
Learn how it worksBranded MC
Your brand, mentioned live from the mic at the right moments.
Learn how it worksLive audio production
Sound, mics and lighting for speeches, panels and the party after.
Learn how it worksMedia amplification
Promotion before the event and on-site hosting that build buzz and draw a bigger crowd.
Learn how it worksLive market testing
Also from SUM: let real people try your product before you launch it. We report what they thought.
Meet SUM
Why a party beats a focus group
People act differently when they're having fun. In a focus group, they give polite answers. At a party, they show you what they really think.
That's how we test products and services. We bring your target market together, set the mood with music, and let them try what you're offering. Then we measure the response: samples taken, codes scanned, survey answers given. No names or contact details. Just honest reactions.
You walk away with clear data to make your next brand decision.
We're a marketing company that knows how to throw a party.
For procurement and planners
- Certified Illinois Minority Business Enterprise (MBE)
- 15+ years of live event experience
- Written proposals and results reports
- Capability statement ready to send
Test it before you launch it.
SUM (Sir Uso Marketing) is the marketing company behind Sir Uso Live. Its live market testing service lets real people try your product, service or idea at an event built around it, then reports how they responded.
How it works
Talk with us
Tell us your goals, your audience and what you want to learn.
Get a proposal
We send a written plan, a run of show and pricing.
Approve the details
We write the messages, build the mix and set up the QR codes. You sign off on everything.
Event day
We set up early and run the event on schedule.
Get your report
Within a week, you get the numbers and our recommendations.
Have something to promote or test?
Tell us about your brand and your event. We'll send you a written proposal.