About

William "Viliamu" Fanene — DJ Sir Uso.

St. Louis area DJ, Samoan language instructor, entrepreneur, and multicultural event expert, dedicated to creating unforgettable experiences through high-energy mixes and entertainment.

The Story

Uso: Oo-So

DJ Sir Uso is one of the St. Louis Metro Area's most versatile and experienced entertainers, providing professional DJ services for weddings, receptions, corporate events, community celebrations, private parties, school functions, karaoke events, luau-themed gatherings, and cultural festivals throughout St. Louis and the Metro East.

With more than 15 years of experience, DJ Sir Uso specializes in creating unforgettable experiences that connect generations through music. His extensive library includes oldies hits from the 1950s, 60s, and 70s, classic rock and pop from the 1980s, funk, soul, disco, Chicago house, country, line dance favorites, and expertly mixed hip-hop and R&B from every era. His ability to read a crowd and seamlessly blend genres keeps dance floors energized and guests engaged all night long.

Known as the St. Louis area's premier Pacific Islander DJ, Sir Uso also brings authentic Polynesian and island music to luaus, cultural celebrations, and community events. His unique cultural perspective and broad musical knowledge allow him to create inclusive experiences that appeal to diverse audiences of all ages and backgrounds.

Beyond entertainment, Sir Uso is an educator and entrepreneur. He serves as a Samoan language instructor for TalofaTalk.com and Southern Illinois University Edwardsville (SIUE), helping preserve and promote the Samoan language and culture. He also serves as a business instructor for a nonprofit organization, and is a skilled full-stack development engineer.

Whether it's an elegant wedding, a private party, a corporate function, a multicultural celebration, a karaoke party, or a high-energy community event, DJ Sir Uso combines professionalism, cultural authenticity, and exceptional music programming to deliver an experience guests remember long after it ends.

Beyond the Booth

Educator. Content creator. Storyteller.

William "Viliamu" Fanene didn't set out to become a language teacher. He learned Samoan himself in his early 30s and discovered that vocabulary was never the real barrier — understanding how Samoan sentences were actually structured was. That breakthrough became Talofa Talk, the sentence-structure-first learning method he now teaches to students worldwide, including through an eight-week Samoan 101 course at Southern Illinois University Edwardsville — one of only a handful of university-affiliated Samoan language courses in the United States.

He's also the founder of Pasifika Pages, an online hub for Pacific Islander language, culture, and community.

Outside the classroom, William is an active content creator, sharing Samoan language lessons, storytime, and everyday life as @viliamufanene on TikTok, where his following spans hundreds of thousands of viewers. He's also the subject of the personal documentary Nameless, streaming on Amazon Prime Video — an honest account of a difficult chapter in his life, a federal investigation, and the road back to rebuilding his name and his purpose.

That same voice — direct, personal, culturally grounded — carries into every event he DJs. It's the reason clients hire DJ Sir Uso not just for the music, but for someone who can genuinely read and connect with a room full of different backgrounds and generations.

Media Spotlight

On St. Louis Public Radio.

St. Louis Public Radio · St. Louis on the Air

SIUE is now home to one of the few university-based Samoan language courses in the U.S.

Reporter Layla Halilbasic profiled the launch of SIUE's eight-week Samoan 101 course — built on William's Talofa Talk method — and its first class of 49 students from the U.S., Australia, New Zealand, and American Samoa, making it one of the only university-affiliated Samoan courses east of Utah.

William spoke about watching the Samoan language fade within the mainland diaspora, and why he now opens every class to students with no prior connection to Samoa at all.

"We give you the alofa, the love people just love to give."
By Layla Halilbasic · Published July 24, 2026 · Listen • 25:33
Listen to the Full Interview →
The Course
Samoan 101 at SIUE
An eight-week beginner course at SIUE's Belleville campus, built on William's sentence-structure-first Talofa Talk method.

Inaugural Class
49 students
Enrolled from the U.S., Australia, New Zealand, and American Samoa.

Recognition
One of few, nationwide
One of the only university-affiliated Samoan language courses east of Utah.
Documentary

On Amazon Prime Video.

Nameless · Amazon Prime Video

Unmasking the Anonymous Life of a Sex Pill Guru

Before founding DJ Sir Uso Productions, William lived through one of the hardest chapters of his life — a business gone wrong, a federal investigation, and the long road back to rebuilding. He chose to tell that story honestly, on camera, rather than leave it hidden.

"Who I am today is who I've always been."
Documentary · 2024 · 1h 10min · Streaming on Amazon Prime Video
Watch Nameless on Amazon Prime Video →
The Story
Accountability & Reinvention
A personal, unfiltered account of hardship, a federal investigation, and rebuilding a name and a purpose.

Streaming Now
Amazon Prime Video
Available to watch or rent.

Same Drive
Built Into Every Event
The same resilience and work ethic William brings to every event he DJs today.
Content & Media

Follow along.

Samoan language lessons, storytelling, and behind-the-scenes content from William "Viliamu" Fanene.

Talofa Talk Samoan language learning app promotional graphic Nameless: Unmasking the Anonymous Life of a Sex Pill Guru — personal documentary of William Fanene, streaming on Amazon Prime Video Press feature: Spotlight on Samoan language, interview with Viliamu Fanene
In the Press

Featured & recognized.

Let's plan your event together.

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